For many, ecommerce SEO is a huge pain in the arse because aside from the usual SEO to-do list of company websites like improving URL structure and creating a mobile version, you have to deal with dozens, if not hundreds (or thousands?) of product pages and descriptions.
But worry not, my friend — we’ve got you covered. This is your one-stop-shop for all things ecommerce SEO!
After reading this article, you will face ecommerce sites with your chin up and chest out, ready to take on anything that the multi-paged beast may throw at you.
It’s easy to overlook your organic click-through rates on Google. After all, you’ve probably been lulled into believing over most of your marketing life that they’re not as important as other SEO metrics, such as inbound links.
But even if you don’t believe that organic CTR can affect your SEO rankings, it’s a really good idea to work on increasing your click-through rate. A high organic CTR in Google or any search engine means you get more traffic from the same ranking (isn’t that the point of rankings in the first place?). What’s more, higher CTR pages tend to have higher conversion rates, too. Increasing your CTR by 2x will increase your conversion rate by 50%.
But how can you make real, measurable and lasting improvements in your organic CTRs for SEO?
In my pursuit to answer this question, I joined forces with the exceptionally talented Brian Dean from Backlinko. Together, we’ve developed an awesome new collection of the eleven most effective ways to boost your organic CTR and compiled them into an easy-to-follow infographic.
For example, Microsoft has proven that descriptive URLs perform better than generic ones — 25% better, as a matter of fact. Are you seriously already losing 25% of clicks just because your team got lazy with URLs? There’s an easy win if you can turn that around.
Another stupid simple trick is to get rid of your keyword-heavy titles. They’re super boring and don’t inspire anyone to click. I mean, look at these — so blah.
Ain’t nobody got time for that. If you want to give your page an instant CTR kickstart, use this PROVEN title format:
The Format — The Emotional Hook — The Content Type — Your Subject
You can see exactly what this looks like, plus all 11 epic tips illustrated, in the infographic below. Keep it handy! You’re going to use this guide for reference as you continually optimize your pages over the coming months with higher organic CTRs in mind:
Here’s a familiar story for many solo-developer founders/entrepreneurs.
First, you get an awesome idea.
Then — if you’ve been reading startup advice — you’ll try to validate that idea before building anything. Maybe you make a landing page and try to collect emails. Maybe you do some cold outreach and try to talk to customers. Either way, eventually you decide your idea is good enough to pursue and you decide to move on to the next stage.
When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Nevertheless, you can achieve great results and dramatically improve your website’s organic rankings by applying the best SEO practices.
In this article, you’ll find 17 resources and tips that will help you boost your website to a whole new level.
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You’re probably thinking “Great… ‘New SEO’, just what we need, another meaningless marketing buzzword.”
I get it. You’re a seasoned blackhat link-building ninja on the bleeding-edge of semantic analysis. Your domains are aged, you’re immune to caffeine, you’ve never been to Florida. You’re panda-proof, penguin-safe, resilient. “There’s nothing new in SEO,” you reassure yourself, “It’s all keywords, rankings, anchor-text, and backlinks. An XRumer blast here, a little ScrapeBox there, mix in a few link wheels, spun blog posts, fake Google +1’s. SEO mannnnnnn… I got this.”
In less than 1 year, and without spending a dime on advertising.
This is an SEO case study on how I built a website that receives over 100,000 visitors per month, in less than 1 year, using only ‘white hat’ techniques and without spending $1 on advertising.
This was done 100% through SEO and content strategy.
Before we dive in, allow me to clarify a few things:
— The website reached over 100,000 visitors in 9 months.
— This was a new domain, registered just a couple months before launch.
— This was done in a language I do not read nor speak (Japanese).
— Japanese is a non-roman character language, making it nearly impossible to use most of the popular SEO tools.